Huawei and Xiaomi have announced that they have reached cooperation with China UnionPay to deploy mobile payment and launched Huawei Pay and Mi Pay based on NFC technology. This makes many people think that near-field payment will usher in its own spring and gain a share in the huge third-party mobile payment market.
As early as before the 2010 Asian Games, China Mobile had launched "electronic wallets" and e-tickets based on NFC technology. However, mobile phones equipped with NFC chips were not widely used at the time, and the number of POS machines supporting NFC under the line was also very limited. Near-field payment has been thundering and raining.
Subsequently, sweeping code payments represented by Alipay and WeChat made NFC almost fall into “desperate”. With the rapid "burnout wars" and O2O take-out "bloody in the end," Internet companies have really cultivated their spending habits with a lot of real money and silver. From convenience stores to restaurants, sweeping payment has penetrated into every aspect of consumer life. Data shows that in the entire mobile payment market, the market share of scan code payment has exceeded 80%, and as of the first quarter of this year, UnionPay’s market share in mobile payment was only 0.69%.
On the one hand, the business model of mobile payment is very clear and profitable. Payment rates charged by Alipay and WeChat to offline merchants range from 0.6% to 2%. This means that as long as the user has a consumer mobile payment platform there is a share. At the same time, it is also possible to introduce many extended services such as wealth management, insurance, and credit information through the stickiness and account balance of users.
On the other hand, mobile phone manufacturers are also looking for a live NFC application scenario. Take Mi Pay as an example, the most important selling point is that the mobile phone can swipe the bus card. Xiaomi said that currently Mi Pay has been able to support bus cards in five provinces and cities, including Shanghai, Shenzhen, Beijing, Guangdong and Suzhou. Xiaomi has even subsidized the opening fee to attract users. In practical applications, it is obviously more convenient than scanning a code to take a public transportation brush phone. From this perspective, NFC's business opportunities in the future are finding its own suitable scene. In addition to public transportation cards, with the maturity of high-capacity NFC chip technology, NFC can also be used in various application scenarios such as identity authentication and electronic voucher, especially in vertical industries and fields where security requirements are higher. For example, in the tobacco industry, there are now NFC cards that are the only identities for customers. The retailers must confirm by swiping cards when they wholesale cigarettes.