The IOT Market Is Fully Diverted. Can The Smart Home Industry Stand Alone?

- Oct 16, 2018-

On September 25th, Yunmi Technology, which is mainly based on the “Home Internet of Things”, was listed on NASDAQ in the US. The market opened up to 21.67% to an intraday high of US$10.95. At the close, it fell back to the issue price. It closed at $9.08 and rose slightly by 0.89% during the day. Its founder, Chen Xiaoping, said in his remote connection to the media that he would use this as an opportunity to further enhance the brand of Yunmi. Coincidentally, Suning also released 10 smart home hardware on the same day, and announced its entry into the smart home appliance market. Some insiders said that how to make the home environment smarter and lower the price will be the future breakthrough.

Hundreds of billions of yuan market vying for layout

“On the way home, the air conditioner received the positioning information and turned on in advance. The smart door lock was turned on, the lights were automatically lit, and the curtains were automatically opened. As long as they were at any position in the house, they could operate the lights, fans, sweeping robots and other tools.” At the furniture appliance store in Zhengjia Plaza in Guangzhou, a salesperson of a smart IoT family is introducing to the curious citizen.

More than one self-proclaimed "wisdom", the reporter found that "smart" has become the main feature of many smart appliance stores. According to an industry insider, intelligent home products have attracted more and more attention from young consumers and have become a new growth point in the home appliance market.

According to incomplete statistics, among the A-share listed companies, upstream and downstream related enterprises such as Dinggu Jichuang, Gujia Home, Good Wife, Seagull Living, Yihua Life, etc. have all announced their plans for entering the smart home field. Mobile phone manufacturers such as Huawei and Vivo, as well as Internet companies such as Ali, have developed smart operating systems or IoT platforms, hoping to link more smart home devices.

The segmentation market of “Internet of Things + Industry Application” began to differentiate, and smart cities, industrial Internet of Things, car networking, and smart home became the four mainstream market segments.

Some research institutes pointed out that by 2020, the market size of smart homes will reach 581.93 billion yuan.

Smart home products are more expensive

However, in this emerging blue ocean market, the activation of smart home devices is still not high. “It doesn’t seem to be possible to buy a set. Just buy a smart fan or microwave oven and use it just like the traditional experience.” A Guangzhou housewife said that smart home devices are still difficult to mention the interests of friends around.

Such ideas are more directly reflected in the data. The reporter learned that the current penetration rate of smart TV has exceeded 75%, but the penetration rate of intelligent, Internet of Things air conditioners, refrigerators, washing machines and other categories have not exceeded 20%.

According to industry insiders, in the past few years, smart homes have received attention from all walks of life, which reflects the needs of consumers. Smart homes have brought about changes in life experience, but the excessive price in the past few years has been popular in the industry. Obstruction.

To this end, many companies are transforming into a complete set of smart home equipment environments.